Brrrrr! ❄️ That was a chilly one!
(And an early one for the #LOOCREW)
The London Winter Run celebrated it’s 10th Anniversary this year. This race is always one of our absolute faves, and here’s why…
The Cancer Research UK London Winter Run is a 10-kilometre dash through the heart of the city. With iconic landmarks and an electrifying vibe, this race kicks off our season in style.
Leaving LOO HQ way before the crack of dawn (3:30am on the 23rd of February), the #LOOCREW convoy heads to our start Line spot around Trafalgar Square. 🚐 We have to beat the road closures at 5am! ⏰
With a whopping 25,000 participants, LOOS FOR DOs supplies nearly 200 loos, all stocked with loo paper and hand sanitiser for those quick race pitstops, keeping queues short and everyone on the move 🚻🧻🧴
Our loos are only in position for as long as needed. So, our team hangs back while the runners do their thing (rumour has it that there’s always a cheeky traditional Winter Run brekkie while they wait!) By noon, the #LOOCREW is back on site, swiftly collecting all our kit before heading home. We stick to strict install and de-rig times to ensure no delays in reopening the roads. In fact, our loos were on their way back to HQ by 3pm, an hour ahead of schedule!
The London Winter Run is always our first big event of the year, a fantastic way to kick off the season. The #LOOCREW loves the atmosphere and the chance to work together, which can be rare during the busy summer season to follow!
It always helps to have fantastic organisers who provide all the info we need in advance and contacts at each location to ensure everything is just right. We hope to continue supporting this fabulous event for years to come! 🎉
🚽 Read more about how LOOS FOR DOs can help at all sorts of sporting events
Other sporting case studies: Farnborough Half Marathon & Moonwalk London